This premium accessory brand is standing out with a focus on sustainability

In 2019, Nischal & Nikhil Sharma founded Svenklas, a design-driven premium lifestyle accessory brand, with an initial investment of Rs 5 lakh.

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They had “a shared vision to create products that are rich in meaning, quality, and story” while paying close attention to aesthetics, premium materials, and artisanal craftsmanship.

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The company sells through its own website and Amazon. "About 80% of sales come from our website and 20% from Amazon,” says Nischal, adding that their products are also available offline in a retail store in the US.

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Svenklas, which began with a team of two, has now grown to a team of 18 people, including 12 artisans.

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The name Svenklas is derived from combining two Nordic root words, ‘Sven’ and ‘Klas’, translating into ‘Victory for the Youth’.

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The brand also promotes other sustainability initiatives. The Svenklas Recycle Shop allows customers to return the products back to the company for recycling after they have been used.

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They say “We were growing at 5X to 6X before COVID. We are looking to grow to that level in the coming financial year”

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