{"id":5361,"date":"2023-04-12T05:01:25","date_gmt":"2023-04-12T05:01:25","guid":{"rendered":"https:\/\/seekrewards.com\/stories\/?post_type=web-story&#038;p=5361"},"modified":"2023-04-12T05:01:26","modified_gmt":"2023-04-12T05:01:26","slug":"rise-of-online-beauty-retail-in-india","status":"publish","type":"web-story","link":"https:\/\/seekrewards.com\/stories\/web-stories\/rise-of-online-beauty-retail-in-india\/","title":{"rendered":"Rise of online beauty retail in India"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\" \/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\" \/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Ultra&amp;family=Rubik%3Awght%40400%3B700\" rel=\"stylesheet\" \/>\n<style 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40.6543L28.8565 50.6802L25.9443 41.0667L23.0322 50.6802L22.4155 40.6543L17.3648 49.337L19.0769 39.4391L12.16 46.723L16.1086 37.4868L7.69832 42.9792L13.6705 34.9025L4.22026 38.3074L11.894 31.8257L1.91336 32.9594L10.8751 28.4221L0.901978 27.2235L10.6685 24.8753L1.24063 21.4091L11.2854 21.3764L2.91107 15.8294L12.6927 18.1141L5.82324 10.7854L14.8143 15.2643L9.82014 6.54891L17.5359 12.9806L14.6863 3.34838L20.7108 11.3861L20.1594 1.35634L24.1679 10.5667L25.9443 0.680176L27.7208 10.5667L31.7293 1.35634Z\" fill=\"#FFE55C\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.61165%;top:46.1165%;width:91.26214%;height:53.72168%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5319148936170213% 0.5319148936170213% 0.5319148936170213% 0.5319148936170213% \/ 0.6024096385542169% 0.6024096385542169% 0.6024096385542169% 0.6024096385542169%\" id=\"el-b30305ca-241f-4d24-9b1c-e08ae72bb24a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.5718085106382975% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">The e-commerce industry in India has seen unprecedented growth in recent years, with the beauty sector being no exception. With the advancement of technology, consumers are increasingly turning to online platforms to purchase their favourite beauty products. This surge in demand for online beauty retail has prompted various domestic and international players to enter and revolutionize the Indian market.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:calc(55.09709% - 5px);top:calc(-22.00647% - 5px);width:calc(63.1068% + 10px);height:calc(53.72168% + 10px);transform:rotate(4deg);opacity:1\">\n<div style=\"top:0;left:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(255,247,206,1);border-style:solid;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-0086bbe1-cd79-4900-93da-f36cc16f592c\">\n<div style=\"position:absolute;width:100%;height:100.17571%;left:0%;top:-0.08786%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page2_image1.jpg\" alt=\"Woman in yellow crew-neck t-shirt and blue denim bottoms\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:calc(-3.8835% - 5px);top:calc(-11.16505% - 5px);width:calc(63.1068% + 10px);height:calc(53.72168% + 10px);transform:rotate(-4deg);opacity:1\">\n<div style=\"top:0;left:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(255,247,206,1);border-style:solid;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-249fc6ec-5a22-408a-ae49-36499d790be9\">\n<div style=\"position:absolute;width:101.53506%;height:100%;left:-0.76753%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page2_image2.jpg\" alt=\"Woman in black off-shoulder shirt sitting on brown wooden stairs\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"dfed90e0-f0fd-42bd-b4c7-e6855952d2cc\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ddb13c7e-f173-4ebd-a772-3f3dd4b6e2d0 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0, 8.024945441577236%, 0)\",\"translate3d(0, 0%, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#7f7873\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-ddb13c7e-f173-4ebd-a772-3f3dd4b6e2d0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a5507610-cde7-43e7-a14b-9d4f274068b4\">\n<div style=\"position:absolute;width:114%;height:114%;left:-7%;top:-9.14844%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page4_bg.jpg\" alt=\"Woman in white and black crop top and blue denim shorts standing near red car\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 33%, rgba(0,0,0,0.5) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 33%, rgba(0,0,0,0.5) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:49.02913%;width:76.94175%;height:50.64725%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476%\" id=\"el-7bc35638-d9e9-4b2c-866c-7b8d34febdc0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.04731861198738126% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff7ce\">One of the key factors driving the growth of online beauty retail in India is the convenience it offers. Shopping for beauty products can be time-consuming, and with busy lifestyles becoming increasingly common, people are turning to online shopping as their preferred option. Online beauty stores provide 24\/7 accessibility, making it easier for consumers to shop whenever and wherever they want.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f3f53115-2328-4e5a-b685-81132e70692a\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0aee006e-36bd-4ab9-9600-30fdca5577eb [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(7.816270862293035%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a6a6a6\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-0aee006e-36bd-4ab9-9600-30fdca5577eb\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-85eb9e18-c706-4561-85db-af88e0365161\">\n<div style=\"position:absolute;width:118.52912%;height:100%;left:-9.26456%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3729&amp;h=5593&amp;fit=max\" alt=\"silver and black tube type vape beside silver spoon and silver spoon\" srcSet=\"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3729&amp;h=5593&amp;fit=max 3729w,https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2983&amp;h=4474&amp;fit=max 2983w,https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2237&amp;h=3355&amp;fit=max 2237w,https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1491&amp;h=2236&amp;fit=max 1491w,https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=745&amp;h=1117&amp;fit=max 745w,https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, #000 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, #000 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:54.85437%;width:76.94175%;height:42.55663%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.7604562737642585% 0.7604562737642585% 0.7604562737642585% 0.7604562737642585%\" id=\"el-cff9eb3f-21fc-4aa5-942f-2fc4b73a295b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.04731861198738126% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff7ce\">Another contributing factor is the availability of an extensive range of products. Online stores typically offer a much larger selection of brands and products compared to brick-and-mortar stores. Additionally, reviews and recommendations from other customers make it easier for consumers to choose a product that suits their needs.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a48f0bd7-b4df-4126-bbc4-8513a805c5a2\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-14a670ab-e271-433f-8d1b-f8ffb2738a8b [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0, -5.096378221123317%, 0)\",\"translate3d(0, 0%, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#96886e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-14a670ab-e271-433f-8d1b-f8ffb2738a8b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ff914cfc-c429-4983-a8f5-e4e3e82a9098\">\n<div style=\"position:absolute;width:107%;height:107%;left:-3.5%;top:-1.54687%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page10_bg.jpg\" alt=\"Woman with surfboard\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, #000 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, #000 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:57.76699%;width:76.94175%;height:38.83495%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.8333333333333334% 0.8333333333333334% 0.8333333333333334% 0.8333333333333334%\" id=\"el-086d6284-a73d-4bf2-88f9-2464336f1f80\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.04731861198738126% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff7ce\">Moreover, the online beauty retail industry allows for personalized experiences. Online stores use data analytics to track user behaviour and preferences, offering consumers tailored recommendations and suggestions. This level of personalization leads to higher customer satisfaction and loyalty.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"614c5001-ed97-46a0-9d97-9168011d5d19\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2ede7e4d-3b15-4d95-bcb3-1c345d383258\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7de445ec-5298-4373-a2a2-2d4e2464dc48\",\"keyframes\":{\"transform\":[\"rotate(-5deg) translate3d(92.09486%, 0px, 0) rotate(5deg)\",\"rotate(-5deg) translate3d(0px, 0px, 0) rotate(5deg)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ee5b869f-73e1-42a1-8f04-60e9f1c576f0\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5a3e9f28-e375-452b-b799-e6a222a2b263\",\"keyframes\":{\"transform\":[\"rotate(4deg) translate3d(-81.15385%, 0px, 0) rotate(-4deg)\",\"rotate(4deg) translate3d(0px, 0px, 0) rotate(-4deg)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a1296fec-2b9a-48cf-b9ac-ecedcd608266\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-91b77b5f-747c-45dc-8d73-32bf217ae0ca\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-33.73786%;top:-15.53398%;width:112.86408%;height:75.24272%;opacity:0.2\">\n<div id=\"anim-a1296fec-2b9a-48cf-b9ac-ecedcd608266\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-ea441a89-146a-42c8-a902-ef5c4a38cb2d\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 51 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Star<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.5583 11.9566L25.9443 2.97414L24.3304 11.9566L20.6884 3.58847L21.1894 12.701L15.7158 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0.680176L27.7208 10.5667L31.7293 1.35634Z\" fill=\"#FFE55C\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:6.06796%;top:47.57282%;width:88.34951%;height:49.19094%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5494505494505495% 0.5494505494505495% 0.5494505494505495% 0.5494505494505495% \/ 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052%\" id=\"el-75a20a13-104b-4e44-b5db-a39b0843a2ce\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.5906593406593403% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">SThe rise of online beauty retail has also resulted in numerous economic benefits. Industry players are now able to reach a wider audience, including customers in tier 2 and 3 cities, who previously had limited access to international brands. Online platforms offer a cost-effective way of selling products, saving retailers expenditure on rentals, staffing and maintenance.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:calc(-11.8932% - 5px);top:calc(-12.13592% - 5px);width:calc(63.1068% + 10px);height:calc(53.8835% + 10px);transform:rotate(-4deg);opacity:1\">\n<div id=\"anim-ee5b869f-73e1-42a1-8f04-60e9f1c576f0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-5a3e9f28-e375-452b-b799-e6a222a2b263\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:rotate(4deg) translate3d(-81.15385%, 0px, 0) rotate(-4deg)\">\n<div style=\"top:0;left:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 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id=\"anim-7de445ec-5298-4373-a2a2-2d4e2464dc48\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:rotate(-5deg) translate3d(92.09486%, 0px, 0) rotate(5deg)\">\n<div style=\"top:0;left:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(255,247,206,1);border-style:solid;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-77d86782-951b-45de-b80b-a7379b994628\">\n<div style=\"position:absolute;width:100%;height:112.27811%;left:0%;top:-6.13905%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page12_image2.jpg\" alt=\"Woman in green and blue tube dress holding blue textile\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.45045045045045046% 0.45045045045045046% 0.45045045045045046% 0.45045045045045046%\" id=\"el-b88f9de5-4b17-4ea6-9bf1-541e36cd00ae\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.678233438485804% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">In conclusion, the surge in demand for online beauty retail in India has revolutionized the way we shop for beauty products. The convenience, extensive product ranges and personalized experiences offered by these platforms have resulted in unparalleled growth in the industry. With technology advancements expected to continue, we can expect this trend to continue for years to come, reshaping the beauty retail landscape in India.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ee29b14d-e040-4e44-8768-4e51a4b70eff\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eb5757\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d59376df-9524-481a-9dbf-2d45f9afd81a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.76699%;top:0;width:84.46602%;height:100%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-81e3a4ef-8e70-4ea2-a7ee-016159922277\">\n<div style=\"position:absolute;width:100%;height:100.10788%;left:0%;top:-0.05394%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/seekcms-assets.s3.ap-south-1.amazonaws.com\/seek_webstory_ad1_4a9df850ac.png\" alt=\"seek_webstory_ad1_4a9df850ac.png\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" theme=\"dark\"><a href=\"http:\/\/seekrewards.com\/\" rel=\"\">Download App<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rise of online beauty retail in India Yellow Star Yellow Star Rise of online beauty retail in India Yellow Star Yellow Star The e-commerce industry in India has seen unprecedented&#8230;<\/p>\n","protected":false},"author":28,"featured_media":5363,"template":"","meta":{"web_stories_publisher_logo":2470,"web_stories_poster":[],"_joinchat":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-5361","web-story","type-web-story","status-publish","has-post-thumbnail"],"aioseo_notices":[],"amp_enabled":false,"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"dd6558cb-93a2-40f5-934d-6364f6953216"},{"opacity":20,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","x":-149,"y":465,"width":370,"height":370,"sticker":{"type":"summerTrendStar"},"id":"d25b20c4-8bfc-4921-bfe9-d4ca436363c1"},{"x":209,"y":-94,"id":"7e876422-321b-4621-9778-49bf8163be65","basedOn":"d25b20c4-8bfc-4921-bfe9-d4ca436363c1","opacity":20,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","width":370,"height":370,"sticker":{"type":"summerTrendStar"}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Ultra"},"fontSize":42,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"left","padding":{"vertical":0,"horizontal":0,"locked":true},"type":"text","content":"<span style=\"text-transform: uppercase\">Rise of online beauty retail in India<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":51,"y":-9,"width":317,"height":205,"id":"29887750-6257-4680-82ff-f671a6c33506"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":-4,"lockAspectRatio":false,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"image","x":60,"y":224,"width":325,"height":512,"scale":110,"focalX":47.77063571649618,"focalY":51.40559171311535,"mask":{"type":"rectangle"},"id":"fccee789-2c8d-40ed-9cc9-bffa91784bcb","border":{"left":9,"right":9,"top":9,"bottom":9,"lockedWidth":true,"color":{"color":{"r":255,"g":247,"b":206}}},"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T14:02:02","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page1_image1.jpg","width":720,"height":900,"id":0,"alt":"Woman holding her black 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style=\"font-weight: 700\">The e-commerce industry in India has seen unprecedented growth in recent years, with the beauty sector being no exception. With the advancement of technology, consumers are increasingly turning to online platforms to purchase their favourite beauty products. This surge in demand for online beauty retail has prompted various domestic and international players to enter and revolutionize the Indian market.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":376,"height":332,"basedOn":"d1476bd5-3d2c-4264-bd7a-e8106906fae2","id":"b30305ca-241f-4d24-9b1c-e08ae72bb24a","x":19,"y":285},{"x":227,"y":-136,"id":"0086bbe1-cd79-4900-93da-f36cc16f592c","basedOn":"249fc6ec-5a22-408a-ae49-36499d790be9","opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":4,"lockAspectRatio":false,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"image","width":260,"height":332,"scale":100,"focalX":50,"focalY":50,"mask":{"type":"rectangle"},"border":{"left":5,"right":5,"top":5,"bottom":5,"lockedWidth":true,"color":{"color":{"r":255,"g":247,"b":206}}},"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T14:03:16","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page2_image1.jpg","width":720,"height":921,"id":0,"alt":"Woman in yellow crew-neck t-shirt and blue denim bottoms","sizes":[],"isOptimized":false,"baseColor":"#786b59","isExternal":true}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":-4,"lockAspectRatio":false,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"image","x":-16,"y":-69,"width":260,"height":332,"scale":100,"focalX":50,"focalY":50,"mask":{"type":"rectangle"},"id":"249fc6ec-5a22-408a-ae49-36499d790be9","border":{"left":5,"right":5,"top":5,"bottom":5,"lockedWidth":true,"color":{"color":{"r":255,"g":247,"b":206}}},"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T14:03:48","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page2_image2.jpg","width":722,"height":908,"id":0,"alt":"Woman in black off-shoulder shirt sitting on brown wooden stairs","sizes":[],"isOptimized":false,"baseColor":"#978b83","isExternal":true}}],"animations":[{"id":"faeb3537-5fde-496b-956c-ae57eea025c1","type":"effect-twirl-in","targets":["6cb05af8-1568-47ef-9bcf-7428ec4cbaf9"],"duration":4000,"delay":0},{"id":"1138d576-d0c8-4f98-bd6d-c93a9f5c828c","type":"effect-twirl-in","targets":["b3aed77b-f3d5-4fab-bef4-3dfbe761e59d"],"duration":3000,"delay":0}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"type":"page","id":"ffe48325-d8c8-4aa9-b71a-769e698fac4f","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"image","id":"a5507610-cde7-43e7-a14b-9d4f274068b4","scale":114,"focalX":50,"focalY":51.88459429824561,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T14:05:04","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/summer-fashion-collection\/page4_bg.jpg","width":1080,"height":1920,"id":0,"alt":"Woman in white and black crop top and blue denim shorts standing near red car","sizes":[],"isOptimized":false,"baseColor":"#7f7873","isExternal":true},"overlay":{"type":"linear","stops":[{"color":{"r":0,"g":0,"b":0,"a":0},"position":0.33},{"color":{"r":0,"g":0,"b":0},"position":1}],"alpha":0.5}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"vertical":0,"horizontal":0,"locked":true},"type":"text","content":"<span style=\"color: #fff7ce\">One of the key factors driving the growth of online beauty retail in India is the convenience it offers. Shopping for beauty products can be time-consuming, and with busy lifestyles becoming increasingly common, people are turning to online shopping as their preferred option. Online beauty stores provide 24\/7 accessibility, making it easier for consumers to shop whenever and wherever they want.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":49,"y":303,"width":317,"height":313,"id":"7bc35638-d9e9-4b2c-866c-7b8d34febdc0","tagName":"p"}],"animations":[{"id":"435a3a57-9843-48d4-8ee0-dbb2432be34f","type":"effect-background-pan","targets":["a5507610-cde7-43e7-a14b-9d4f274068b4"],"panDir":"bottomToTop","duration":3000,"delay":0}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":0,"g":0,"b":0},"position":0},{"color":{"r":255,"g":255,"b":255},"position":1}],"rotation":0.5},"type":"page","id":"dfed90e0-f0fd-42bd-b4c7-e6855952d2cc","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"ff914cfc-c429-4983-a8f5-e4e3e82a9098"},"pageAttachment":{"theme":"light"},"pageTemplateType":"quote"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3729,"height":5593,"sizes":{"full":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=3729&h=5593&fit=max","mimeType":"image\/jpeg","width":3729,"height":5593},"large":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=2983&h=4474&fit=max","mimeType":"image\/jpeg","width":2983,"height":4474},"2237_3355":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=2237&h=3355&fit=max","mimeType":"image\/jpeg","width":2237,"height":3355},"1491_2236":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=1491&h=2236&fit=max","mimeType":"image\/jpeg","width":1491,"height":2236},"745_1117":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=745&h=1117&fit=max","mimeType":"image\/jpeg","width":745,"height":1117},"web_stories_thumbnail":{"file":"media\/unsplash:9l7r-n1zt-Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=340&h=510&fit=max","mimeType":"image\/jpeg","width":340,"height":510}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:9l7r-n1zt-Y","baseColor":"#a6a6a6","blurHash":"LGJa$Q.TxbRO?cM{bGae.9i^M{Sh","creationDate":"2020-10-21T10:07:30Z","src":"https:\/\/images.unsplash.com\/photo-1603274737277-f43f54446c7b?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw1fHxiZWF1dHklMjBwcm9kY3RzfGVufDB8fHx8MTY4MTI3NTQzOA&ixlib=rb-4.0.3&fm=jpg&w=3729&h=5593&fit=max","alt":"silver and black tube type vape beside silver spoon and silver spoon","attribution":{"author":{"displayName":"Content Pixie","url":"https:\/\/unsplash.com\/@contentpixie?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=Aeo1mfHVl1c5rnm1iJNzNO26bnQ7PIHopbhs1lA%2BGUABKF8offLFMPZcfc3h3iLjp66YtOn0oHlLDSG3G1ZgE91X3cNzIj2U2r9WLbAWyOT9P4RvIfaeTfRfMliRM7f6D8lpJHmPnVg4peSMcGqYG%2BOcvU0per2FSr3viWBqiF2QnwM45kLpWSR7MTIexCw2OInTzuES0VXWhTBA6ZJMr2scMlsu0\/8kWNflZp4q2kc7S0lM9lkzn1eXqAVSQw%3D%3D"}},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":50,"y":-74,"width":330,"height":494,"mask":{"type":"rectangle"},"isBackground":true,"id":"85eb9e18-c706-4561-85db-af88e0365161","overlay":{"type":"linear","stops":[{"color":{"r":0,"g":0,"b":0,"a":0},"position":0},{"color":{"r":0,"g":0,"b":0},"position":1}],"alpha":1},"type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"color: #fff7ce\">Another contributing factor is the availability of an extensive range of products. 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