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Loyalty programs are used to incentivize the customers to keep coming back to your brand online or offline and purchase your products. Retention of the existing customers is as important as gaining new ones. This ensures the generation of a steady stream of revenue. Rewarding current customers can get a word of mouth going, which might help the brand attract new customers. This becomes a chain and you can expand your customer base and your profits.

But the word of mouth also depends on the company’s credibility and the range of products it has to offer. New customers would not just go by others’ experience, but would also want to check out the brand, its products, the deals and offers, and other policies before they start interacting, purchasing, or buying premium memberships. Different brands offer different types of loyalty programs-point based, coin-based, offers and discounts for members of their clubs, etc. Either way, you need to ensure that you offer a fair deal for the customers to ensure their return to your store.

Importance of rewarding your customers:

Rewarding your frequent customers shows how your organization appreciates their contribution. Giving them a good deal of discounts leaves them wanting more while making sure that they think of your brand while they’re out shopping. Such deals and rewards often make the customers feel that they’re saving a good amount shopping from you as compared to shopping from some other brand.

Asking people to sign up for your loyalty programs also helps you in creating a database of those who are interested. This data can help in generating mailing lists for future marketing and advertising purposes. Mailing lists can assist you in sending updates about current deals, offers, and stock-related information to your customers. Apart from this, loyalty programs also help in reducing the costs of promotional sales, marketing, and manpower required for these purposes. It is an easier approach when compared with door-to-door or in-store marketing where it is a difficult task to convince and convert the potential customers.

Improve your rewards:

Continuously upping your reward game can help you boost profits too. It helps your brand stay in the ever-improving and competitive market and make you noticeable by new and potential customers. By staying in the public eye and providing them deals and offers to make them inclined to come and shop from you. And they might end up purchasing more than they’re supposed to due to the discounts!

Every organization faces the “slow market season” phase when due to some circumstances, the sales drop. But these loyalty programs are your way out of this. The deals and offers for the members of these programs will always give them a reason to shop more from you, even if it is a slow season. And giving the customers a particular expiration date for these deals and discounts will increase the engagement in that time frame thus helping the company generate revenue.

The “referral code system” helps the brands approach new potential customers through the existing customers while appreciating the contribution of the current customers not just through the loyalty programs but also by getting a special deal or some amount of money when the people they’ve referred sign up. Whew! That is a smart move. There is always a little something for the people that sign up too.

Brand image and consumers:

Your brand reputation takes a new hike when the customers feel that the loyalty programs are beneficial. They develop a bias and are always favorable towards your company as they feel that they’re fairly compensated for each purchase they make through the rewards that the brand offers. These programs also help your brand stay relevant. You can update the customers about your current sales and offers, reminding them to shop with you.

Analyzing the current consumer behavior and engagement with your brand helps you in projecting future revenue, profits, and costs. The data accumulated post the analysis is a treasure that can assist you in structuring future marketing techniques while assisting you in improvising on the current deals and promotions.

With cutthroat competition in the market, these loyalty programs might give you that edge you need with the customers. Be it punching holes or collecting coins -make sure that these loyalty programs always leave your customers coming back for more!

Intrigued about other aspects of loyalty programs? Head over to to read about privacy, loyalty programs and much more.